Volume 5, No. 3, Art. 30 – September 2004

The Launch of the Euro in Retrospect—Insights From an In-Depth Evaluation Study in Austria

Karl Kollmann (Austria)

Abstract: In comparison to other Euro-countries, Austria was quite successful in launching the Euro. However, on closer examination in a study conducted in Austria in parallel with the introduction of the new currency (the only such study in any of the 12 Euro countries), researchers found that consumers still face daunting and persisting problems. This article addresses in particular the problems relating to the psychological perception of monetary value.

Key words: Euro, currency conversion, consumer problems, value perception

This contribution is only available as a full text in the German language. German text

Volume 5, No. 3   Table of Contents

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© 2004 Forum Qualitative Sozialforschung / Forum: Qualitative Social Research
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