Qualitative Content Analysis: A Novice's Perspective

Amir Marvasti


In this article, I consider how qualitative content analysis (QCA) relates to other qualitative research methods and the field of qualitative research in general. I begin by reviewing the commonalities between QCA and more generic forms of content analysis and grounded theory methodology. I then suggest how QCA practitioners can reach a larger audience by more systematically 1. attending to the diversity of qualitative research paradigms, 2. better differentiating and theorizing the content under analysis and 3. more fully engaging in the emergent debate about mixed methods.


qualitative content analysis; qualitative research; grounded theory methodology; mixed methods; narrative analysis; interviews; international dialogue

Full Text:


DOI: http://dx.doi.org/10.17169/fqs-20.3.3387

Copyright (c) 2019 Amir Marvasti

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.