Review: Michael Bloor, Jane Frankland, Michelle Thomas & Kate Robson (2001). Focus Groups in Social Research

Jacqueline M. Barnett

Abstract


This book is an introductory text that situates focus groups within the social science context and provides basic guidelines for preparing and conducting focus groups as well as analyzing the data. This book is not meaty and should not be used as the sole means for focus group guidance. Moreover, there are some key concepts regarding sampling and uses for focus group research that are missing from this book. Therefore, while it provides functional information for the researcher new to focus group studies, this book is not a stand-alone guide. An undergraduate survey course in research methods, however, would benefit greatly from this overview on focus groups.
URN: urn:nbn:de:0114-fqs0204432

Keywords


focus groups; qualitative research; sampling; moderating; analytic induction; logical analysis; virtual focus groups; interviewing; feedback

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DOI: http://dx.doi.org/10.17169/fqs-3.4.775

Copyright (c) 2002 Jacqueline M. Barnett

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