Review: Richard A. Krueger & Mary Anne Casey (2000). Focus Groups. A Practical Guide for Applied Research (3rd edition)

Jeffrey K. Lange

Abstract


KRUEGER and CASEY have prepared a handbook for planning, preparing for, and carrying out focus group studies. A work apparently aimed at an audience of novices, Focus Groups lacks solid theoretical grounding, promotes substituting idiosyncratic phrasing for technical terms more commonly used in the field, and overlooks or minimizes focus group advantages for evoking structured surprise and revealing target-audiences' linguistic constructions.
URN: urn:nbn:de:0114-fqs0204280

Keywords


focus group; research methodology; social science research methodology; marketing research; public opinion research; citizen participation research

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DOI: http://dx.doi.org/10.17169/fqs-3.4.791

Copyright (c) 2002 Jeffrey K. Lange

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