Qualitative Content Analysis


  • Philipp Mayring Universität Klagenfurt




qualitative content analysis, content analysis, category, induction, intercoder-reliability


The article describes an approach of systematic, rule guided qualitative text analysis, which tries to preserve some methodological strengths of quantitative content analysis and widen them to a concept of qualitative procedure. First the development of content analysis is delineated and the basic principles are explained (units of analysis, step models, working with categories, validity and reliability). Then the central procedures of qualitative content analysis, inductive development of categories and deductive application of categories, are worked out. The possibilities of computer programs in supporting those qualitative steps of analysis are shown and the possibilities and limits of the approach are discussed. URN: urn:nbn:de:0114-fqs0002204


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Author Biography

Philipp Mayring, Universität Klagenfurt

Philipp MAYRING (http://www.qualitative-research.net/fqs/beirat/mayring-d.htm) ist Professor für Pädagogische Psychologie am Institut für Pädagogische Psychologie und Soziologie der Pädagogischen Hochschule Ludwigsburg und Gastprofessor für Qualitative Methoden an der Universität Fribourg/Schweiz (vormals Gastprofessur für Qualitative Methoden Universität Klagenfurt und Universität Wien). Schwerpunkte neben den methodischen Arbeiten zur Qualitativen Inhaltsanalyse sind Entwicklungspsychologie (Arbeitslosigkeit, Pensionierung), Emotionsforschung (Wohlbefinden), Pädagogische Psychologie (Lernen und Emotionen) und Neue Medien (Evaluation virtueller Lehrveranstaltungen).



How to Cite

Mayring, P. (2000). Qualitative Content Analysis. Forum Qualitative Sozialforschung Forum: Qualitative Social Research, 1(2). https://doi.org/10.17169/fqs-1.2.1089