TY - JOUR AU - Buber, Renate PY - 2010/03/21 Y2 - 2024/03/29 TI - Review: Dominik Schrage & Markus R. Friederici (Eds.) (2008). Zwischen Methodenpluralismus und Datenhandel [Between Methodological Pluralism and Data Trading: A Contribution to the Sociology of Commercial Consumer Research] JF - Forum Qualitative Sozialforschung / Forum: Qualitative Social Research JA - FQS VL - 11 IS - 2 SE - FQS Reviews DO - 10.17169/fqs-11.2.1452 UR - https://www.qualitative-research.net/index.php/fqs/article/view/1452 SP - AB - The focus of the papers in the edited volume "Between Methodological Pluralism and Data Trading" is on the role of commercial consumption research from a sociological point of view. After an introduction about the importance of commercial consumption research, crucial questions of methodological pluralism and data trading are discussed. Alongside the identification of validity as a marker of prestige in commercial consumption research, the transfer between academic and commercial research is outlined with practical examples and a comprehensive empirical study. The importance of the Internet in consumption research is discussed with reference to personalized mass consumption and the transparency of markets.URN: urn:nbn:de:0114-fqs1002209 ER -