TY - JOUR AU - Dholakia, Nikhilesh AU - Zhang, Dong PY - 2004/05/31 Y2 - 2024/03/29 TI - Online Qualitative Research in the Age of E-Commerce: Data Sources and Approaches JF - Forum Qualitative Sozialforschung / Forum: Qualitative Social Research JA - FQS VL - 5 IS - 2 SE - Thematic Issue DO - 10.17169/fqs-5.2.594 UR - https://www.qualitative-research.net/index.php/fqs/article/view/594 SP - AB - With the boom in E-commerce, practitioners and researchers are increasingly generating marketing and strategic insights by employing the Internet as an effective new tool for conducting well-established forms of qualitative research (TISCHLER 2004). The potential of Internet as a rich data source and an attractive arena for qualitative research in e-commerce settings—in other words cyberspace as a "field," in the ethnographic sense—has not received adequate attention. This paper explores qualitative research prospects in e-commerce arenas.URN: urn:nbn:de:0114-fqs0402299 ER -