KAISER, Werner. The Importance of Qualitative Market Research in Corporate Research. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, [S. l.], v. 5, n. 2, 2004. DOI: 10.17169/fqs-5.2.597. Disponível em: https://www.qualitative-research.net/index.php/fqs/article/view/597. Acesso em: 28 apr. 2024.