KÜHN, Thomas. The Unexplored Potential of Qualitative Market Research. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, [S. l.], v. 5, n. 2, 2004. DOI: 10.17169/fqs-5.2.599. Disponível em: https://www.qualitative-research.net/index.php/fqs/article/view/599. Acesso em: 12 oct. 2024.