FRIESE, Susanne. Review: Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan & Ronald E. Taylor (2002). Using Qualitative Research in Advertising: Strategies, Techniques, and Applications / Shay Sayre (2001). Qualitative Methods for Marketplace Research. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, [S. l.], v. 5, n. 1, 2004. DOI: 10.17169/fqs-5.1.629. Disponível em: https://www.qualitative-research.net/index.php/fqs/article/view/629. Acesso em: 20 apr. 2024.