Friese, Susanne. “Review: Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan &Amp; Ronal E. Taylor (2002). Using Qualitative Research in Advertising: Strategies, Techniques, and Applications / Shay Sayre (2001). Qualitative Methods for Marketplace Research”. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research 5, no. 1 (January 31, 2004). Accessed September 19, 2021. https://www.qualitative-research.net/index.php/fqs/article/view/629.