Turning a Private Story into a Public Event. Frame Analysis of Scandals in Television Performance
It does not suffice to treat scandals only as supra-individual discourses on the macro level of social communication. Rather we have to develop concrete methodical principles for the description of the practice of doing scandal in certain media. In this paper we look at these practices from a micro-sociological perspective and analyze how and through which concrete actions an event is staged as a scandal. Practices of scandal build a special frame of media communication, which allows television producers to solve certain "communicative problems." Based on the detailed analysis of a video recording of a television show we exemplify how a private case turns to a public event by means of scandal-framing.