The Emergent Production of Analysis in Photo Elicitation: Pictures of Military Identity


  • Neil K. Jenkings Newcastle University
  • Rachel Woodward Newcastle University
  • Trish Winter University of Sunderland



photo elicitation, reflexivity, reflexive interviewing, military identity


This paper takes a radical view for the application of a reflexive approach to the analysis of interview data. It suggests that, if adopted, such an approach allows us to see in our data the use of an ongoing reflexivity of the researcher in the interview. As such, this permits us to observe analysis being undertaken during the interview process—not, as is reported in the literature, as a separate stage. Importantly, if we look at the work of the interviewees, we can also appreciate that they are themselves applying a reflexive approach to their interaction with the interviewer. Indeed, they also undertake a reflexive analysis of the emergent interview and collaboratively contribute to the analytic aspects of the co-produced data which is the research interview. What we suggest is that this being the case, we need to reappraise our view of where analysis of interviews begins, recognize the reflexive nature of interview data production and the contributions of both the interviewer and interviewee to this process in order to recognize and understand the interactional and collaborative practices involved. With respect to photo elicitation we need to recognize that the photograph is not simply a source of information, of details that can be read by the informant. Rather, it is part of a collaborative interaction between the interviewer and interviewee in the production of analysis and data. URN: urn:nbn:de:0114-fqs0803309


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Author Biographies

Neil K. Jenkings, Newcastle University

K. Neil JENKINGS is a Senior Researcher at Newcastle University, UK.

Rachel Woodward, Newcastle University

Rachel WOODWARD is a Reader in Geography at Newcastle University, UK.

Trish Winter, University of Sunderland

Trish WINTER is a Senior Lecturer at Centre for Research in Media and Cultural Studies, School of Arts, Design, Media and Culture, University of Sunderland, UK




How to Cite

Jenkings, N. K., Woodward, R., & Winter, T. (2008). The Emergent Production of Analysis in Photo Elicitation: Pictures of Military Identity. Forum Qualitative Sozialforschung Forum: Qualitative Social Research, 9(3).



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