Review: Nicole Hroch (2005). Metaphern des Umweltmanagements [Metaphors of Environmental Management]


  • Rudolf Schmitt University of Applied Sciences Zittau-Görlitz



metaphor analysis, environmental management


Nicole HROCH’s study examines patterns of thinking and acting around environmental management in companies. The study is based on metaphor analysis of interviews and textbooks. Through the use of one central and three partial studies, complemented by two case studies, the author develops valuable insights into the metaphorical structuring of entrepreneurial acting. Some beneficial methodological issues for further research can be derived from this study, especially within the topics of defining metaphors, sampling and criteria for quality of metaphor analysis. URN: urn:nbn:de:0114-fqs070183


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Author Biography

Rudolf Schmitt, University of Applied Sciences Zittau-Görlitz

Prof. Dr. Rudolf SCHMITT (, Dipl.-Psych., Germanist (M.A.), Schwerpunkt der Lehre: Beratung in der Sozialen Arbeit, Qualitative Forschungsmethoden, Sucht und Psychiatrie. Schwerpunkt der Forschung: Metaphernanalysen. Rudolf SCHMITT hat in FQS weitere Bände zu Metaphernanalyse (BRÜNNER & GÜLICH 2002,; GEIDECK & LIEBERT 2003,; LAKOFF & JOHNSON 2003,; KUPERBERG & GREEN 2005, besprochen sowie die Bände "Sozialwissenschaftliche Hermeneutik" (HITZLER & HONER 1997, und "Qualitative Forschung. Ein Handbuch (FLICK, VON KARDORFF & STEINKE 2000, rezensiert. Beiträge zur Metaphernanalyse von SCHMITT sind in FQS 4(2) "Methode und Subjektivität in der Systematischen Metaphernanalyse" ( und FQS 1(1) "Skizzen zur Metaphernanalyse" ( zu finden.



How to Cite

Schmitt, R. (2007). Review: Nicole Hroch (2005). Metaphern des Umweltmanagements [Metaphors of Environmental Management]. Forum Qualitative Sozialforschung Forum: Qualitative Social Research, 8(1).

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