Digital Self-Presentation: The Subjective Meaning of Selfies for Adolescents and Young Adults


  • Matthias Völcker Georg-August-Universität Göttingen
  • Alexander Bruns



internet, selfies, social networks, social media, identity, interviews, grounded theory methodology


In this article we address visualized self-presentation, which is colloquially described as a "selfie." More precisely, we deal with individual and group-related meanings of this pictorial practice as well as its relevance in the communicative event from the perspective of its producers and distributors. We use the results of an interview study conducted with adolescents and young adults, which we examined with the help of grounded theory methodology, in order to shed light on a (youth) cultural practice and at the same time determine the (inter-) subjective importance of selfies.


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Author Biographies

Matthias Völcker, Georg-August-Universität Göttingen

Matthias VÖLCKER, Dr. pol., geb. 1982, ist seit 2008 Wissenschaftlicher Mitarbeiter am Institut für Erziehungswissenschaft der Georg-August-Universität Göttingen. Seine Forschungsschwerpunkte liegen im Bereich der Identitätsforschung, der empirischen Bildungsforschung, insbesondere Mixed Methods sowie Fragen von Sozialisations-, Populärkultur- und Fanforschung.

Alexander Bruns

Alexander BRUNS, B.A., geb.1992, hat an der Georg-August-Universität Göttingen Sozialwissenschaften studiert, momentan Masterstudiengang Erziehungswissenschaft mit dem Schwerpunkt Erwachsenenbildung/Weiterbildung an der PH Freiburg.



How to Cite

Völcker, M., & Bruns, A. (2018). Digital Self-Presentation: The Subjective Meaning of Selfies for Adolescents and Young Adults. Forum Qualitative Sozialforschung Forum: Qualitative Social Research, 19(3).