Qualitative Content Analysis: A Novice's Perspective





qualitative content analysis, qualitative research, grounded theory methodology, mixed methods, narrative analysis, interviews, international dialogue


In this article, I consider how qualitative content analysis (QCA) relates to other qualitative research methods and the field of qualitative research in general. I begin by reviewing the commonalities between QCA and more generic forms of content analysis and grounded theory methodology. I then suggest how QCA practitioners can reach a larger audience by more systematically 1. attending to the diversity of qualitative research paradigms, 2. better differentiating and theorizing the content under analysis and 3. more fully engaging in the emergent debate about mixed methods.


Download data is not yet available.

Author Biography

Amir Marvasti, Penn State Altoona

Amir MARVASTI is an associate professor of sociology at Penn State University, Altoona. His research focuses on the social construction of identity in everyday encounters and institutional settings. He also has an active publication record on the pedagogy of qualitative research. His books in this area include "Qualitative Research in Sociology" (Sage, 2004), "Doing Qualitative Research: A Comprehensive Guide" (Sage, 2008, with David SILVERMAN), "Researching Social Problems" (Routledge, 2019, with Javier TREVINO).




How to Cite

Marvasti, A. (2019). Qualitative Content Analysis: A Novice’s Perspective. Forum Qualitative Sozialforschung Forum: Qualitative Social Research, 20(3). https://doi.org/10.17169/fqs-20.3.3387



Conceptualizations of Qualitative Content Analysis