The Use of Qualitative Content Analysis in Case Study Research


  • Florian Kohlbacher Wirtschaftsuniversität Wien



case study research, content analysis, qualitative content analysis, qualitative research


This paper aims at exploring and discussing the possibilities of applying qualitative content analysis as a (text) interpretation method in case study research. First, case study research as a research strategy within qualitative social research is briefly presented. Then, a basic introduction to (qualitative) content analysis as an interpretation method for qualitative interviews and other data material is given. Finally the use of qualitative content analysis for developing case studies is examined and evaluated. The author argues in favor of both case study research as a research strategy and qualitative content analysis as a method of examination of data material and seeks to encourage the integration of qualitative content analysis into the data analysis in case study research. URN: urn:nbn:de:0114-fqs0601211


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Author Biography

Florian Kohlbacher, Wirtschaftsuniversität Wien

Florian KOHLBACHER, Associate Research Partner, Department of Change Management & Management Development, Vienna University of Economics and Business Administration. Research Interests: Knowledge Management, International Business, International Marketing, Consumer Behavior, Qualitative Research Methods, Case Study Research




How to Cite

Kohlbacher, F. (2006). The Use of Qualitative Content Analysis in Case Study Research. Forum Qualitative Sozialforschung Forum: Qualitative Social Research, 7(1).



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