Review: Michael Bloor, Jane Frankland, Michelle Thomas & Kate Robson (2001). Focus Groups in Social Research

  • Jacqueline M. Barnett Sam Houston State University
Keywords: focus groups, qualitative research, sampling, moderating, analytic induction, logical analysis, virtual focus groups, interviewing, feedback

Abstract

This book is an introductory text that situates focus groups within the social science context and provides basic guidelines for preparing and conducting focus groups as well as analyzing the data. This book is not meaty and should not be used as the sole means for focus group guidance. Moreover, there are some key concepts regarding sampling and uses for focus group research that are missing from this book. Therefore, while it provides functional information for the researcher new to focus group studies, this book is not a stand-alone guide. An undergraduate survey course in research methods, however, would benefit greatly from this overview on focus groups. URN: urn:nbn:de:0114-fqs0204432

Downloads

Download data is not yet available.

Author Biography

Jacqueline M. Barnett, Sam Houston State University
Jacqueline BARNETT is Assistant Professor of Speech Communication in the School of Public Communication at Sam Houston State University, Huntsville, Texas. She has taught a number of human communication and composition courses including interpersonal communication, health communication, public speaking, small group communication and business communication. Her research lies in health communication, particularly in doctor-patient communication and in public health campaigns. She is versed in various qualitative methodologies and has conducted doctor and patient interviews, focus groups and survey research. She is currently working on a campus-wide study to investigate drug and alcohol behaviors of college students. In the same issue Jacqueline BARNETT reviewed Doing Qualitative Research (http://www.qualitative-research.net/fqs-texte/4-02/4-02review-barnett-e.htm), edited by Benjamin CRABTREE and William MILLER.
Published
2002-11-30
Section
Methodology and Methods