Review: Richard A. Krueger & Mary Anne Casey (2000). Focus Groups. A Practical Guide for Applied Research (3rd edition)

  • Jeffrey K. Lange Tiffin University
Keywords: focus group, research methodology, social science research methodology, marketing research, public opinion research, citizen participation research


KRUEGER and CASEY have prepared a handbook for planning, preparing for, and carrying out focus group studies. A work apparently aimed at an audience of novices, Focus Groups lacks solid theoretical grounding, promotes substituting idiosyncratic phrasing for technical terms more commonly used in the field, and overlooks or minimizes focus group advantages for evoking structured surprise and revealing target-audiences' linguistic constructions. URN: urn:nbn:de:0114-fqs0204280


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Author Biography

Jeffrey K. Lange, Tiffin University
Jeffrey K. LANGE is an applied sociologist, marketing consultant, and educator. He teaches in the Tiffin University's "Fast-Track" business administration program at the University's Center in Mentor, Ohio, USA. His research interests include public-sector and non-profit marketing, urban infrastructure policy, and research methodology education.
Methodology and Methods