How Do You Find Out What Really Matters for Public Acceptance—The Case of Swine Production Sites in Rural Communities


  • Stefan Mann Universität Rostock



quantitative and qualitative research, public acceptance, pig production, rural development


Nine rural communities in Northeast-Germany in which an investor had proposed to build a large swine production site were analysed in order to detect the factors influencing the acceptance of individuals and the decision of the respective community councils. Quantitative and qualitative methods were applied independently. By carrying out a survey among all locals and subsequent regression and cluster analysis, it was detected that positive arguments (jobs, added value) influence attitudes more than counterarguments (environment, smell), and that 50% of the population were against the investment, 30% indifferent and 20% in favour. The acceptance of the community was negatively correlated with degree of information of the population. In-depth interviews with the mayors involved revealed other critical factors for acceptance: Popularity of the investor and the responsible administrative persons, experience from animal production from the German Democratic Republic and the size of the planned investment. As a conclusion it is suggested that quantitative research is more suitable for determining factors that are not conscious for participants in the decision process while by qualitative research one gets closer to factors that consciously move peoples' minds. URN: urn:nbn:de:0114-fqs0101189


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Author Biography

Stefan Mann, Universität Rostock

Stefan MANN, *1968, Diploma in Agriculture (Halle, Germany, 1992), MSc Agricultural Marketing (Newcastle, Britain, 1993), PhD in Environmental Economics (Hohenheim, Germany, 1997), 1993 Adviser in the Federal Ministry of Food, Agriculture and Forestry, Bonn (Germany), 1994-1999 Adviser in the Federal Agency for Renewable Agricultural Resources, Gülzow (Germany). Since 1999 Lecturer for Agricultural Policy at Rostock University (Germany)




How to Cite

Mann, S. (2001). How Do You Find Out What Really Matters for Public Acceptance—The Case of Swine Production Sites in Rural Communities. Forum Qualitative Sozialforschung Forum: Qualitative Social Research, 2(1).



Innovative Applications of Methodological Inter-Relation