Using ATLAS.ti for Analyzing the Financial Crisis Data

  • Susanne Friese Qualitative Research & Consulting
Keywords: computer assisted NCT analysis, ATLAS.ti, methods of computer-assisted qualitative data analysis, coding, CAQDAS, influence of software

Abstract

This article is part of a larger experiment where developers of CAQDAS (Computer Assisted Qualitative Data AnalysiS) packages, or those cooperating very close with them, analyzed data based on a common data set. The aim was to find out whether the use of software influences the ways we analyze data and if so how. My argument is that software has a greater influence when users lack methodological know-how. The greater the methodological expertise and confidence in using a certain methodology in the context of software, the lesser is the influence of software. Therefore the focus of my paper is on the methodological approach that I am using when analyzing qualitative data (see FRIESE, 2011). After outlining this approach, I illustrate how I have applied it in analyzing the financial crisis data with ATLAS.ti. URN: http://nbn-resolving.de/urn:nbn:de:0114-fqs1101397

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Author Biography

Susanne Friese, Qualitative Research & Consulting
Susanne FRIESE is managing director of Qualitative Research & Consulting. She previously worked as assistant professor at the Copenhagen Business School, Denmark in the institute of marketing and as lecturer of qualitative and quantitative methods at the Institute of Sociology at the Leibniz University of Hanover, Germany. Her research interests include the advancement of computer assisted qualitative data analysis methods. In previous issues of FQS, she has written a review on: Doris Mosbach (1999). Bildermenschen – Menschenbilder. Exotische Menschen als Zeichen in der neueren deutschen Printwerbung [People in Images—Images of People: Exotic People as Signs in the New German Print Advertisement] and on: Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan & Ronal E. Taylor (2002). Using Qualitative Research in Advertising: Strategies, Techniques, and Applications / Shay Sayre (2001). Qualitative Methods for Marketplace Research. Together with Graham R. GIBBS and Wilma C. MANGABEIRA, she served as an editor for the FQS issue on Using Technology in the Qualitative Research Process (2002).
Published
2011-01-30
How to Cite
Friese, S. (2011). Using ATLAS.ti for Analyzing the Financial Crisis Data. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 12(1). https://doi.org/10.17169/fqs-12.1.1632