Designing Choice Experiments Using Focus Groups: Results from an Aberdeen Case Study


  • Anne-Marie Davies Robert Gordon University
  • Richard Laing Robert Gordon University



focus groups, choice experiments, attributes, Aberdeen


This paper describes how focus groups can contribute in the design of choice experiments for use in the urban environment. Focus groups enable researchers to identify changes to the urban environment that the public would like to see take place; first, in terms of redefining the use of an area, and second, in terms of the attributes that could be placed within the redevelopment scene. Four focus groups were held in Aberdeen, Scotland with the purpose of deriving this information. The issues raised by each user group, and how they relate to future work in the project are discussed. URN: urn:nbn:de:0114-fqs020358


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Author Biographies

Anne-Marie Davies, Robert Gordon University

Anne-Marie DAVIES is a Research Assistant at the Robert Gordon University. Her interests include ways of using environmental economics methodologies, the Internet, and computer visualisations to value public goods and determine preferences for built environment amenities.

Richard Laing, Robert Gordon University

Dr Richard LAING is a Senior Lecturer at the Robert Gordon University. He has previously completed research in the fields of built heritage conservation and value assessment, and he is currently working on research concerning streetscape evaluation, the value of urban greenspace, and innovative approaches in housing.




How to Cite

Davies, A.-M., & Laing, R. (2002). Designing Choice Experiments Using Focus Groups: Results from an Aberdeen Case Study. Forum Qualitative Sozialforschung Forum: Qualitative Social Research, 3(3).