Qualitative Market, Media and Opinion Research

Vol 5, No 2 (2004)

Edited by Thomas Kühn, Andreas M. Marlovits & Katja Mruck

Thematic Issue

Editorial: The Current FQS Issue on Qualitative Market, Media and Opinion Research HTML (Deutsch) PDF (Deutsch) HTML PDF HTML (Español) PDF (Español)
Katja Mruck
The Exchange Between Academic and Applied Social Research: The Current State of Qualitative Market, Media and Opinion Research HTML (Deutsch) PDF (Deutsch)
Andreas M. Marlovits, Thomas Kühn, Katja Mruck
The Yin and Yang of U.S. Image: Using Focus Groups to Understand Anti-U.S. Attitudes in Italy HTML PDF
Janice Bell
The Use of Focus Groups in the Process of Political Research and Consultancy HTML (Deutsch) PDF (Deutsch)
Ursula Breitenfelder, Christoph Hofinger, Isabella Kaupa, Ruth Picker
Theoretical Perspectives in Media-Communication Research: From Linear to Discursive Models HTML PDF
Monica Colombo
Qualitative Analysis of Films: Cultural Processes in the Mirror of Film HTML (Deutsch) PDF (Deutsch)
Gloria Dahl
Online Qualitative Research in the Age of E-Commerce: Data Sources and Approaches HTML PDF
Nikhilesh Dholakia, Dong Zhang
Milieu Models and Milieu Instruments in Market Research HTML (Deutsch) PDF (Deutsch)
Rainer Diaz-Bone
Theoretical Foundations of Contemporary Qualitative Market Research—An Overview and an Integrative Perspective HTML PDF
Dirk Frank, Peter Riedl
The Importance of Qualitative Market Research in Corporate Research HTML (Deutsch) PDF (Deutsch)
Werner Kaiser
Theoria cum Praxi? The (In-) Compatibility of Demands in Science and Business World HTML (Deutsch) PDF (Deutsch)
Monika Kritzmöller
The Unexplored Potential of Qualitative Market Research HTML (Deutsch) PDF (Deutsch)
Thomas Kühn
Q-Sort Technique and Q-Methodology—Innovative Methods for Examining Attitudes and Opinions HTML (Deutsch) PDF (Deutsch)
Florian H. Müller, Elisabeth Kals
Knowledge Mapping as a Tool for Analyzing Focus Groups and Presenting Their Results in Market and Evaluation Research HTML (Deutsch) PDF (Deutsch)
Corinna Pelz, Annette Schmitt, Markus Meis
How Do Trend Researchers Conduct Research? The Production of Knowledge in a Controversial Field HTML (Deutsch) PDF (Deutsch)
Michaela Pfadenhauer
The Market for Facility Programming: A Study of Client Preferences and Decision-Making HTML PDF
Lubomir Popov
The Third Gulf War: Perceived Credibility of the Media Coverage HTML (Deutsch) PDF (Deutsch)
Margrit Schreier, Özen Odag, Norbert Groeben

Single Contributions

Between Traditional and Scientific Medicine: A Research Strategy for the Study of the Pathways to Treatment Followed by a Group of Mexican Patients with Emotional Disorders HTML PDF
Shoshana Berenzon Gorn, Emily Ito Sugiyama
Applied Methodical Mixture? Group Discussions and Paper & Pencil Interviews as a Preliminary Study in the Evaluation of Higher Education HTML (Deutsch) PDF (Deutsch)
Stefanie Ernst
Remodeling Grounded Theory HTML PDF
Barney G. Glaser, Judith Holton
"Guess What?": On Hidden-Camera Pranks' Revelation Sequences HTML (Español) PDF (Español)
A. Javier Izquierdo-Martín
Exploring Identity and Assimilation: Research and Interpretive Poems HTML PDF
Carol L. Langer, Rich Furman
The Making of the "Brandenburgers". A Case Study of Regional Television and Its Efforts to Shape Regional Identity by Using History HTML (Deutsch) PDF (Deutsch)
Dietmar Rost
The Many Levels of Sports Narration HTML PDF
Martti Silvennoinen

FQS Debate: Ethnography of the Career Politics

To the Top. Micropolitics of Career Planning of Social Scientists HTML (Deutsch) PDF (Deutsch)
Jo Reichertz
Doing Science—Doing Gender. The Making and the Unmaking of Scientists HTML (Deutsch) PDF (Deutsch)
Sandra Beaufaÿs

FQS Debate: Qualitative Research and Ethics

Qualitative Research and Ethics HTML (Deutsch) PDF (Deutsch) HTML PDF
Wolff-Michael Roth
Research Ethics and Practitioners: Concerns and Strategies for Novice Researchers Engaged in Graduate Education HTML PDF
Michelle K. McGinn, Sandra L. Bosacki

FQS Reviews

Review: Christian Seipel & Peter Rieker (2003). Integrative Sozialforschung. Konzepte und Methoden der qualitativen und quantitativen empirischen Forschung [Integrative Social Research. Concepts and Methods of Qualitative and Quantitative Research] HTML (Deutsch) PDF (Deutsch)
Nicole Burzan
Review: Will van den Hoonaard (Ed.) (2002). Walking the Tightrope: Ethical Issues for Qualitative Researchers HTML PDF
Rod Gerber
Review: Oliver Geden (2004). Männlichkeitskonstruktionen in der Freiheitlichen Partei Österreichs. Eine qualitativ-empirische Untersuchung [Constructions of Masculinity in the Freedom Party of Austria: A Qualitative Research Study] HTML (Deutsch) PDF (Deutsch)
Andreas Klärner
Review: Martin Endress (2002). "Vertrauen" ["Trust"] HTML (Deutsch) PDF (Deutsch)
Mike Steffen Schäfer
Review: Joachim R. Höflich (2003). Mensch, Computer und Kommunikation. Theoretische Verortungen und empirische Befunde [Man, Computer, Communication. Theoretical Positions and Empirical Findings] HTML (Deutsch) PDF (Deutsch)
Jan Schmidt
Review Essay: Argument is War, Love is a Journey, and Qualitative Research Needs a Pair of Glasses HTML (Deutsch) PDF (Deutsch)
Rudolf Schmitt

FQS Conferences

Conference Report: Readings of Qualitative Research – Methods Workshop HTML (Deutsch) PDF (Deutsch)
Lisa Pfahl, Boris Traue
Conference Report: The BPS Annual Conference 2004 HTML PDF
Irina Roncaglia

Inside FQS

Open Access: (Social) Sciences as Public Good HTML (Deutsch) PDF (Deutsch)
Katja Mruck, Stefan Gradmann, Günter Mey